How do be increase the income of a farmer, what better can we do for a farmer & how effective ideas can be when it comes to the farming community has become the subject of research, articles, studies and initiatives and is one of the most sought-after activities in every Indian downtown. Building a collaborative ecosystem can become the place for entrepreneurs to test products and community members to gather. It can bring vitality and better income to communities that provide the support that is needed to maintain a good market around farming whether Agro or Aqua Farming.
Who benefits from a farmers’ market? According to our analysis direct benefit is provided to the producers, the consumers and the community. Small and mid-sized farmers can use this farmers’ ecosystem as the first point of entry into a market for their products.
This ecosystem will allow producers to incubate their businesses, develop and test products with instant feedback and earn reliable income. Selling directly to consumers allows the farmer or artisan to capture the entire selling price without investing in infrastructure (store or farm stand), distribution or a middleman.
Consumers benefit by receiving access to fresh, locally produced foods and goods. They can develop face-to-face relationships with the farmers who grow their food, and can contribute directly to local farm viability. Consumers also benefit from being engaged with the vendors and their neighbors.
Finally, a farmer centric ecosystem can help a community create a robust local economy, thriving neighborhoods and can often provide those with less access to fresh food more opportunity to buy it. Economists use the term “multiplier effect” to calculate the recycling effect of rupee spent at the market back into local community. Neighboring businesses benefit from a thriving farmers’ market as big shoppers are driven to the area.